Q: How do you get your students engaged in the case analysis?

Thirteen full-length cases and twelve mini-cases are new to this edition for a total of 25 new cases.  Together with 19 cases carried forward from past editions, this edition contains a total of 44 cases.

length cases are new to this edition.   Of the 31 full-length cases appearing in this book, ten are exclusive and do not appear in other books.

Three new cases deal with international issues:

• GlaxoSmithKline’s Retaliation Against Cross-Border Sales of Prescription Drugs
• Starbucks’ International Operations
• Turkcell: The Only Turk on Wall Street
• Three new cases deal with internet companies:
• eBay
• Amazon.com: An E-Commerce Retailer
• AOL Time Warner, Inc.: A Bad Idea from the Start?

Three new cases deal with competitive issues in retailing

• Gap International: A Specialty Apparel Retailer
• Tiffany & Company: A Specialty Fine Jewelry Retailer
• Panera Bread Company: Rising Fortunes?

Two new cases deal with entrepreneurial ventures:

• Oprah Winfrey: The Story of an Entrepreneur
• JetBlue Airlines’ Success Story

Two new cases deal with strategic issues in manufacturing and technology:

• The Comeback of Caterpillar, 1985-2002
• Eastman Kodak: The Photography Segment of the Information Industry

New Mini-Cases:

Twelve new mini-cases are included.  They can be quickly read for class discussion or used as Internet research assignments for students to update.   They deal with companies in a wide range of industries from food and health care to airlines and distribution:

• Airtran Holdings, Inc. (airlines)
• Boise Cascade/Office Max (paper/retailing)
• Eli Lily & Company (health care)
• Hershey Foods Company (food)
• Tech Data Corporation (distribution)
• H. J. Heinz Company (food)
• Lowe’s Companies, Inc. (retailing)
• Nike, Inc. (footwear/clothing)
• Stryker Corporation (health care)
• Walter Industries (housing)
• Sykes Enterprises (customer relationship management)
• Outback Steakhouse, Inc. (restaurants)