Marketing for Financial Advisors
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In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing book designed specifically for financial advisors, it provides all the basic marketing skills you need to attract high-net-worth clients quicker and in greater numbers than ever. Putting the authors? proven techniques to use, you can immediately build your client base by:- Establishing brand and reputational awareness
- Developing a differentiated value proposition
- Creating a ?word-of-mouth? army
- Understanding your clients? psychology
- Focusing on a niche segment of clients
- Building a sophisticated marketing campaign
- Writing an effective marketing plan
- Determining the ROI of your marketing spend
Product features:
| Autor |
E. Bradlow |
| Wydawnictwo |
McGraw-Hill |
| Rok wydania |
2009 |
| Liczba stron |
288 |
| ISBN |
978-0-07-160514-4 |
| Oprawa |
oprawa miękka |
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