Advertising Is Dead
Availablity: not much left

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€23.61 Price in our shop:
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Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.



Product features:
Autor T. Himpe
Wydawnictwo Thames & Hudson LTD
Rok wydania 2007
Liczba stron 224
ISBN 978-0-500-28687-6
Oprawa brak danych


Price:  €23.61 Price in our shop:
- €23.61 brutto (€0.00 VAT)
- €23.61 netto


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