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Business to Business Marketing Research

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Intended for market researchers, this book outlines the different approaches to performing market research for suppliers who wish to gather information about their business customers. McNeil, who owns a market research company, compares the benefits and drawbacks of qualitative and quantitative research, and offers guidelines for conducting interviews, focus groups, and telephone surveys.

Product features:

Autor	McNeil
Wydawnictwo	Kogan Page
Rok wydania	2005
Liczba stron	256
ISBN	978-0-7494-4364-1
Oprawa	brak danych

Price: €26.21 Price in our shop:
- €26.21 brutto (€0.00 VAT)
- €26.21 netto

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