Price in our shop: €33.21
Price in our shop:
- €33.21 brutto (€0.00 VAT)
- €33.21 netto
In "The Advertised Mind," the author draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
