For the introductory or information systems course required of business majors.  

Information Systems Today, 2e, speaks directly to WHY IS MATTERS today by focusing just on what every business student needs to know about information systems. 

For the introductory information systems course required of business majors.

Information Systems Today, 2e, speaks directly to WHY IS MATTERS today by focusing just on what every business student needs to know about information systems. 

Q: Who takes this course? How has the student changed over the years? What are your goals?

BREVITY

• 9 Core chapters and 3 appendices
  • The authors focused on what the average business student needs to know about IS. 
  • Authors reputation and leadership role in the discipline allowed them to carefully select what the core body of knowledge could be for this course.
  • Includes three full chapter appendices on Hardware, Software, and Networking for those instructors that don't want to cover this in class but want the flexibility to assign it for reading/homework.
  "Why IS Matters" Opening scenarios using real world companies, make clear  to the student that IS is a vital company function relevant to all business careers.
  • Showcases the importance of technology as a key part of companies business strategy and their competitiveness, shows students relevance and helps spark interest back in the major.
  • See examples: Amazon.com (p.156) and John I. Haas Hops (p.246).

Other Points of Differentiation

Q: How do you make the content relevant and motivate students?

MULTI-TIERED CASE  APPROACH

• Opening Scenarios-Tells a short story about a company, person, or event.

  • Grabs students' attention with contemporary, real-world companies, technologies, and/or issues.

  • Examples: Amazon.com (p.156) and John I. Haas Hops (p.246).

• Brief Cases-Short side bars on a company or interesting angle on a particular topic within the text.

  • Highlights contemporary issues and companies.

• Two longer cases at end of each chapter.

  • Shows students how the material learned in the chapter can be applied to real scenarios. Gives instructors the ability to assign writing assignments.

• Coming Attractions.

  • Exposes students to emerging technologies likely to impact organizations or society.

  • Examples: Wearable Computing and RFID (pp.24,64,270).

• "When Things go Wrong."

  • Illustrates for students real-world situations where information systems did not work or were not built or used well, and how to improve upon those situations.

  • Example of a slammer worm that brought the Internet to a halt (p.95).

•  Global Perspectives

  • Examines how some aspect of the chapter applies to people, organizations, and technologies from around the world.  

  • Example: "Technology-Related Challenges for Global Telecommunications," (p.134).

• Career Implications.

  • Shows students how the chapter material applies to their  individual careers tracks - accounting and finance, marketing, IS, HR Management, and Operations Management.